“If you’re looking to hire the sales pro who can land your big deals, this book is the job description.”
- Walt Parmer, megadealer in the oil and gas industry
“The Megadeals book is a masterpiece – both conceptual and practical, in how it helps company leaders, sales executives, and business development experts raise the probability for winning big deals that are the life blood of B2B revenue growth. Authors Christopher Engman and Johan Aberg provide specific guidance and prescriptions for B2B deal success – as well as vivid real-world examples – on how to truly integrate sales and marketing for high ROI on achieving positive sales results in the biggest sales opportunities.
From our experience with 225+ tech clients in our Chasm Institute work over the past 15 years, I can confirm that integrating sales AND marketing is a challenge that takes executive effort and true organizational change.
It’s easy to say and hard to do. This book is a key input for achieving such a transformational outcome, and will be viewed as one of the seminal B2B business books of the next decade.”
- Michael Eckhardt, Managing Director
CHASM INSTITUTE, Silicon Valley Office
THE MEGADEALS WORKSHOP – JUNE 10-11